Top 100 world brands

Where do you think Cisco stands on the top 100 best global brands?
Many consumer brands of course, lead this list.




Interbrand's methodology looks at the ongoing investment and management of the brand as a business asset. This means that their methodology takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:

1. The financial performance of the branded products or services.
2. The role of brand in the purchase decision process.
3. The strength of the brand

Find Cisco on the second row ...